91福利 Group Announces Marketing Efficiency Ratio

91福利

Company Projecting to Achieve 8.5X Average Return on Marketing Investment

NEW YORK, July 28, 2016 (GLOBE NEWSWIRE) -- 91福利 (OTCQB:ASPU), a nationally accredited online postsecondary education company (91福利 University), yesterday announced on its fiscal fourth quarter 2016 earnings call a marketing efficiency ratio formula to allow shareholders and prospective investors the ability to continually monitor the performance of its debtless education business model. Details of this formula are below:

Cost per Enrollment (CPE)
The Cost per Enrollment measures the marketing investment spent in a given quarter, divided by the number of new student enrollments achieved in that given quarter, in order to obtain an average CPE for the quarter measured.

Revenue per Enrollment (RPE)
The Revenue per Enrollment takes each quarterly cohort of new degree-seeking student enrollments, and measures the amount of earned revenue including tuition and fees to determine the average RPE for the cohort measured. For the later periods of a cohort, in particular students four years or older, the Company uses reasonable projections based off of historical results to determine the amount of revenue the Company will earn in later periods of the cohort.

The Company created the reporting to track the CPE and RPE starting in 2012 and can accurately predict the CPE and RPE for each new student cohort. Our current CPE/RPE Marketing Efficiency Ratio is reflected in the below table.

Quarterly New Student Cohort Actuals Data: